The religious and irreligious alike have many names for him. The Big Guy upstairs. The White Bearded Boy. The Almighty Father. The Prime Mover. The Creator. And God. There are many others too. I prefer The Painter. It’s both artistic and utilitarian. I says what he’s done, and what he’s going to do.
Sherwin-Williams, a Cleveland based paint manufacturer founded during the Andrew Johnson administration, one year after Appomattox, seems to understand this fact better than any of their competitors. They realize that the point of paint is not to recreate the Mona Lisa on garage doors and rusty dumpsters. It’s to do one thing: cover the earth.
When your grass turns brown during an extended drought, you paint it green. When the leaves in your neighborhood aren’t vibrant enough for visiting peepers, you paint them. And when the sand at your favorite beach is off-color and not exactly sandy, you paint every last grain milky white. This is about entertainment and aesthetics. It’s about seeing the world as it ought to be.
Life has many layers. Who knew the whole time that was just a reference to paint?
In our crazy world of toxic spills and environmental disasters, it’s nice to see one company taking a different tack entirely. An organization that understands the importance of smoothing out the cracks. There are no do-overs in life, but there are paint overs. Otherwise, we’d all just have to live with graffiti covering every single public surface.
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