I wonder how the average fisherman feels when he comes across the idea of “click bait?” Or better yet, how should he feel? It’s a term bandied about constantly without even a passing nod to the people who first forged the term in real muck.
It’s a practice done in the service of subpar journalists, in a desperate attempt to gain some eyeballs. Though not in the way an ambitious young witchdoctor yearns for a necklace made from a durable optic nerve.
Instead of celebrity fodder, when is the last time a headline teased the notion – one that used to be rather commonplace in this country – of a juicy worm squirming on the end of a regular ol’ fishing rod? It’s been some time now since this was the norm. That’s what bait used to mean. Now it’s got something to do with a reality star or a politician versus the old days when it was all about a little krill.
I want to return to the days when click bait meant something for those in knee-high waders and smelling like brine.
Otherwise, we’re the fish. I don’t like the way that sounds. Do you?
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