What happened? Everything that was once modest, respectable and affordable is now scrawled across a sandwich board in blinding, glittering chalk. The clamato was what you drank in lieu of a strict adherence to the food pyramid. It provided vegetable (tomato), animal (clam), and mineral (salt). It was a modest choice for a modest person.
It’s turned into a mark of high-class revelry, on par with the stiffest of martinis. But it’s just a can of juice of indeterminate origin. The beverage equivalent of Spam – which to many is a major selling point.
Clamato has changed. It’s changed who notices it behind the tiny fridge, tucked away from prying eyes. It’s changed what it represents. It’s changed how it affects society and the people in it.
But mostly, it’s changed the price.
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